Crackerstack is for founders who wear every hat and still want to sleep at night. I started it after ten years of consulting, coaching, and building software that had to fund itself from the first invoice. Every article here originates from a field log, an interview transcript, or a messy experiment that taught a sharper lesson once it was cleaned up and shipped to customers.
The philosophy is simple:
- Teach over tell. Templates, scripts, and decision journals matter more than inspirational prose.
- Depth over breadth. We publish when there is something to practice, not to meet a content calendar.
- Practical over theory. Each piece should help you draft an email, validate a feature, or rebuild a metric by Monday.
You will see that bias throughout the site. Playbooks break down the how-to from cold outreach to retention. Field Notes surface unpolished lessons directly from the trenches. Toolkit pieces document what actually runs in production when a team of one needs to automate onboarding, analytics, or support.
If you are new here, start with the Ten Conversation Validation Sprint to de-risk your idea, then set up the zero-drama onboarding system so new customers feel guided from their first click. Finally, wire up the lightweight analytics stack to track the only numbers that matter at your stage.
This site will stay small on purpose. Expect essays, walkthroughs, and resources that you can bookmark and reuse. Expect honest debriefs when something flops. Expect teaching, not theory. If that sounds like your operating cadence, pull up a chair.
— The Crackerstack crew (currently you and me)