Resource Library

Every resource below is referenced in a Crackerstack playbook or field note. Download the structure, adapt it to your workflow, and teach it to your customers.

Customer Interview Map

Structure discovery conversations around triggers, constraints, and existing workflows so every interview produces actionable notes.

Print a copy for each interview and fill it in by hand or in Notion during the call.
Highlight emotional language and quoted phrases; reuse them in positioning and copy.

Problem Framing Worksheet

Refine the problem statement you are solving until it is evidence-backed and scoped for a solo build cycle.

Rewrite the statement after every discovery sprint to reflect new language from prospects.
Pair it with your roadmap to ensure every feature maps to a specific job-to-be-done trigger.

Activation Metric Planner

Make activation measurable by defining the simplest observable behavior that proves a trial user has reached the first win.

Use before writing lifecycle emails so every nudge points toward the same milestone.
Share with contractors or support so everyone knows what “active” means.

Lifecycle Email Wireframes

Plain-text friendly prompts for onboarding, activation, and rescue emails that coach instead of nag.

Copy the wireframes into your ESP and replace bracketed prompts with customer language.
Record a Loom walking through the workflow and link it in the PS to reinforce teaching.

Single Founder Metrics Template

Google Sheets layout for tracking activation, retention, and expansion with weekly narrative prompts.

Duplicate the sheet, link it to your manual exports or automations, and review every Friday.
Publish the key insight as a “field note” to keep your audience learning with you.

Segment-to-BigQuery Zap Recipe

Step-by-step Zapier workflow that forwards key events into BigQuery without maintaining custom infrastructure.

Set your `events` table schema using the included JSON and then activate the zap.
Use alongside the Activation Metric Planner to keep metrics consistent.

Micro SaaS Decision Journal

A lightweight framework for logging experiments, predictions, and outcomes so you can compound the lessons.

Complete an entry before you start a new sprint or marketing initiative.
Review quarterly to identify which instincts are serving you and where to adjust.