Activation Metric Planner

Make activation measurable by defining the simplest observable behavior that proves a trial user has reached the first win.

How to use it

Use before writing lifecycle emails so every nudge points toward the same milestone.
Share with contractors or support so everyone knows what “active” means.

What you get

4-part metric checklist (observable, attributable, time-bound, repeatable).
Sample SQL and spreadsheet formulas.
Review cadence prompts for weekly retros.

Sample SQL formula

SELECT
  user_id,
  MIN(created_at) AS activation_date
FROM events
WHERE event_name = 'project_created'
GROUP BY 1
HAVING activation_date <= signup_date + INTERVAL '7 day';

Need the editable version? Email hello@crackerstack.com with the resource name and we’ll share the template.