Customer Interview Map

Structure discovery conversations around triggers, constraints, and existing workflows so every interview produces actionable notes.

How to use it

Print a copy for each interview and fill it in by hand or in Notion during the call.
Highlight emotional language and quoted phrases; reuse them in positioning and copy.
Export the insights into your decision journal at the end of the sprint.

What you get

Persona snapshot (role, context, success metric).
Task timeline with upstream triggers and downstream consequences.
Commitment test log for tracking pilot or pre-order interest.

Interview headline template

Interviewee: [Name, role]
Trigger: [When ___ happens]
Current workaround: [Tool + process]
Frustration quote: ">>"
Success metric: [What better looks like]
Commitment test: [Offer + response]
Next follow-up: [Date + channel]

Need the editable version? Email hello@crackerstack.com with the resource name and we’ll share the template.